Long Tail Keywords refers to search queries with very specific intent that have low search volumes but can provide substantial traffic benefits for your website.
Long-tail keywords can also help your business rank higher in search results if they’re relevant. Selecting long-tail keywords appropriate to your content can increase website traffic, drive conversions, and help strengthen SEO strategies.
To identify relevant long-tail keywords for your audience, first take into account their demographics, interests and pain points. Brainstorm the types of questions your visitors might pose when looking for products, services or content from you – for instance if you sell sleep aids specifically marketed towards dogs such as “best dog sleep aid”, that would be an ideal long-tail keyword since it gives more specific search intent than general keywords like “dog sleep aid.”
Forums provide an excellent source for keyword ideas because they often offer answers to user inquiries. You can use tools such as Answer The Public to generate question-specific keywords; since question keywords tend to be long tail, optimizing for them shouldn’t be too challenging.
An effective way to identify long-tail keywords is by studying your competitor websites using tools like Semrush. When doing this, you’ll see which keywords your competitors rank for and compare those with what’s being covered on your own site – this may help identify long-tail keywords not being addressed on any existing pages or even creating entirely new pages dedicated to that topic.